What significance does the continuing development of digital media technology have for media institutions and audiences
Topic: Institution & audience
Aspect: Digital media computers, cameras CGI, Social media, youtube, netflix
Viewpoint: continuing development
Instruction: what significance
- includes development of new technology, such as cameras and viral marketing
- big 6 companies can afford to use it
Production
- Imax cinemas are special as they can project a larger much higher resolution image onto the cinema screen than in usual cinema and because of this increases the viewing quality for the film fan
- there are now around 700 Imax theatres in 52 different countries around the world
Post production
- quality of special effects has allowed for a better quality experience
distribution
- in recent years companies have been introducing an online streaming platform, which gives the viewer the option to purchase the movie and stream or download that film directly to their computer at home
marketing
There are now around 700 IMAX theatres in 52 different countries around the world.
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